Why doesn’t the “standard playbook” work in a crisis? Because the normal routines can unintentionally, but quickly, exacerbate a problem.
The patterns that a business or organization uses to solve its day-to-day problems, the “muscle memory” that makes it efficient and effective, typically speeds things up along an organization’s trajectory. On a normal day, this is a good thing.
However, in a crisis, the trajectory gets temporarily reoriented. Like a car headed towards a ditch, speeding up along the wrong trajectory is to get into deeper trouble even faster. The first step in a crisis is to realize that a unique situation calls for a unique approach. Here’s how we help:
Coaching
Integritas comes alongside leaders to advise, coach, and act as a sounding board, discreetly helping you think through your options and make a plan.
Management
In a crisis, the workload can be intense and the tasks sensitive. Integritas provides manpower committed to confidentiality to help you execute your plan.
Communications
The success of the plan often hinges on effective internal and external communications. Integritas builds strategic communications plans and works with your team to make sure the right messages reach the right audiences.
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